Dog Eat Dog
by Chris Ridder

Sept 5 - Sept 11, 1996 / Volume V, No. 36



On Sunday, August 25, Begich went to the neurophone website at www.throne.com, and found something startling. Earthpulse Press' web design firm 7SenSes, which they had a 50% interest in, was suddenly marketing a neurophone ripoff called the Grok Box. At $149, $500 less than the neurophone, the Grok Box promised the same results - on the very website contractually obliged to market the neurophone. "This website is no longer associated with Patrick Flanagan or the neurophone," the site said, proclaiming they had found a better product.

Begich, disheartened by this backstabbing move, threatened legal action and reported 7SenSes to the FBI for criminal fraud based on the manufacturer's claims. He's in the process of dissolving his financial relationship with the firm, and says the neurophone will have a better replacement website by this Sunday.

Moreover, he added, Earthpulse examined a Grok Box and declared it bunk. "It was just an audio amplifier with a Korean-made IC chip," says Begich. "It's an amplifier that does nothing but create bone conduction."

Within a week of the site's appearance, Earthpulse's efforts had shut it down. "One of the corporate officers decided to get foolish, and it resulted in the loss of the site - and a considerable investment," says Begich. "I'd suggest that the Grok Box is not a competing device. You could say it was a competing attempt fraught with bad intentions - and resulting in a quick curtailment of their activity."

Nonetheless, ripoffs and copycats are a risk with this kind of device. And without a patent on this particular model, it seems pretty easy to rip off. "We could make a device like this for about $150," says Dat/Em's electrical engineer. When he found out the retail price, he joked that perhaps the company should get out of the plotter business and start making neurophones.




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